Process & Roadmap

How it works

From farm to QR code to your shelf — every step is documented, verified, and filmed.

Step 01

Source from verified farms

We visit the farms personally. Our Bihar makhana comes from flood-plain smallholders. Our Tamil Nadu moringa from the Erode cooperative. No middlemen. Every farmer is named, every farm GPS-tagged.

Step 02

Film the story with AI tools

Using Runway Gen-3, Kling AI, and ElevenLabs voiceover — under $350/month in tools — we produce a 3-minute short film for each product. The same film that would cost $5,000–50,000 with a traditional crew.

Step 03

Test, roast & pack small batches

Every batch is lab-tested for heavy metals, pesticides, and microbial counts. We roast in small batches to maintain freshness. Stand-up kraft pouches with a clear window so you see exactly what you're getting.

Step 04

Print a QR code linking to the film

Every single pack gets a unique QR code on the back panel. Scan it with your phone. Watch the 3-minute film about the farmer. See the GPS coordinates of the farm. Know your batch number.

The AI Film Studio

$350/month in tools.
$50,000 in production value.

A traditional film crew for one short film costs $5,000–$50,000. We produce the same output monthly.

Runway Gen-3

$35/mo

Text/image to cinematic video

Kling AI

$10–66/mo

Realistic product & nature shots

ElevenLabs

$11/mo

Human-quality narration, any language

Midjourney

$10/mo

Brand imagery, product stills

CapCut Pro

$10/mo

Fast editing for social media

Sora (OpenAI)

Included in ChatGPT Pro

Hero film cinematic quality

Total AI Studio Budget: Under $350/month

vs. $5,000–50,000 for a single traditional film production

Trade Show Roadmap

The path to Whole Foods

Attend first, exhibit later — cheaper and smarter for an emerging brand.

Attend

Newtopia Now

Aug 2026

Conscious consumerism focus. Whole Foods executives speaking. Real conversations with buyers.

Apply

Whole Foods LEAP Program

Apply Fall 2026

Whole Foods' dedicated program for early-stage brands. Atlanta/Southeast placement for selected brands.

Apply

Sprouts Local & Emerging

Year-round

More accessible than Whole Foods for emerging brands. Atlanta stores are the first retail target.

Exhibit

Summer Fancy Food Show

June 2027

34,000+ buyers, distributors and retail buyers. Where Whole Foods, Sprouts actively source new brands.

Attend

Natural Products Expo West

March 2027

Most important natural products event in North America. Walk, study, collect contacts. Do NOT exhibit yet.

The Flywheel

How the three pillars feed each other

1AI film tells the story of a makhana farmer in Bihar

2Viewer is moved — discovers BHOOMI, visits DTC site

3Buys premium single-origin makhana, shares on social media

4Subscribes to monthly Indian pantry box (recurring revenue)

5Other Indian exporters see the model and pay to license the platform

6We produce their brand story films — new revenue stream

7The content fuels the products. The products fund the tech. The tech scales everything.

See this model in action

Every product in our lineup follows this exact playbook

Browse Products